Implement Fluid Ad Server
Integration Best Practices
quick overview how the solution works technically step 1 customer loads the retailer website step 2 website requests product listings from backend step 3 backend calls pentaleap ad server api with list of gtins with it’s organic sorting order together with a session id step 4 pentaleap ad server api responds with a re ordered list of gtins where sponsored products have been flagged together with tracking links step 5 backend re orders their original product listings based on the response and adds tracking urls to the sponsored product objects and provides it for the website step 6 website displays the products and calls the tracking urls on impression or click step 7 when an order is placed, backend sends a conversion event to pentaleap containing the session id component type suggested integration recommended ways to integrate the different components we do also support frontend ad request integrations getting the most out of the algorithms batches of products can be split out in the backend or front end in various ways integration tip send multiple pages of products to the pentaleap ad server to automatically solve for boosting cross pages and deduplication for an ideal setup, the requests should always start with the first product on the first page go live high level checklist testing and lower environments product feed has been successfully imported and validated ad request/response on sandbox endpoints has been tested locally eg postman if using 3rd party demand warmup api has been implemented sandbox endpoints have been tested on a lower environment and ads are rendered clicks, impressions and conversion events have been verified on lower environment clicks are fired appropriately eg on click of image, add to cart action, click of product title/card pentaleap have confirmed that clicks, impressions and conversions are being processed as expected production feed file has been uploaded to production (via ftp, link or other supported method) and there is a live or planned feed refresh/delta approach production endpoints and details have been implemented and no production site is using sandbox endpoints if using 3rd party demand warmup api has been implemented clicks, impressions, loaded impressions (optional) and conversion events have been verified on production environment clicks are fired appropriately eg on click of image, add to cart action, click of product title/card pentaleap have confirmed that clicks, impressions, loaded impressions (optional) and conversions are being processed as expected