Integration Best Practices
Quick Overview
How the solution works technically
Step 1. Customer loads the retailer website
Step 2. Website requests product listings from backend
Step 3. Backend calls Pentaleap Ad server API with list of GTINs with it’s organic sorting order together with a session ID
Step 4. Pentaleap Ad server API responds with a re-ordered list of GTINs where sponsored products have been flagged together with tracking links
Step 5. Backend re-orders their original product listings based on the response and adds tracking URLs to the sponsored product objects and provides it for the website
Step 6. Website displays the products and calls the tracking URLs on impression or click
Step 7. When an order is placed, backend sends a conversion event to Pentaleap containing the session ID
Recommended ways to integrate the different components - we do also support frontend Ad Request integrations.
Batches of products can be split out in the backend or front-end in various ways
Integration tip
- Send multiple pages of products to the Pentaleap ad server to automatically solve for boosting cross pages and deduplication
- For an ideal setup, the requests should always start with the first product on the first page.
