Import the Product Feed

feed overview pentaleap requires an up to date product feed to create campaigns, make ad decisions and run the system the specifications for the file are listed below for more lightweight testing of the pentaleap system, it's possible to work with only an mvp file (minimum required data specifications can be found in the section “ minimum specifications docid\ ep2aiik3d1hhrxi2vjiv4 ”), which contains a limited set of columns however, please note that this approach may result in certain limitations in functionality a sample or dummy version of the product feed can be tested in the pentaleap ui to quickly check that it meets the requirements for a full load and deltas (see below), your team will be provided with an ftp folder for secure and regular transfer of feed files important gtin must match the product id sent in the ad request for the system to work optimally please ensure that the identifier for each product sent in the ad request matches the identifier set in the gtin field in the product feed feed file specifications best practice with all fields product feeds should be uploaded automatically via ftp we recommend that the feeds are updated at least daily it’s also possible to upload a product feed through the platform’s web interface scope all active retailer products column required format examples / values description content length limitation brand yes string adidas product brand 255 characters title yes string running shoe type x title of the product 500 characters price value no positive float with 2 digit precision, no thousand separator and a “ ” as decimal separator 99 99 price of the product 10 digits, 2 of which being decimals price currency no 3 character iso currency code https //www iso org/iso 4217 currency codes html usd currency of the price of the product 3 characters sale price no positive float with 2 digit precision, no thousand separator and a “ ” as decimal separator 49 00 real price of the product if there is an ongoing sale (e g , to display 49$) 10 digits, 2 of which being decimals product type yes string clothes > footwear > chelsea boots || casual style || best sellers product category of the product according to internal retailer categorization (more than one product type also supported) it is recommended (but not mandatory) to use google's taxonomy according to to https //www google com/basepages/producttype/taxonomy with ids en us txt https //www google com/basepages/producttype/taxonomy with ids en us txt 1000 characters gtin yes string 91201514076 product id a unique identifier for the product eg sku, gtin, productid or some other unique code for the product which is set by the retailer important gtin must match the product id sent in the ad request for the system to work optimally please ensure that the identifier for each product sent in the ad request matches the identifier set in the gtin field in the product feed the max supported value is 9223372036854775807 product group id yes string 3334000111 use the product group id attribute to group product variants in your product data variants are a group of similar items that only differ in one detail such as size, color, etc this attribute is used for the cross product attribution for example attributing products with different color or size 50 characters availability yes string in stock, out of stock, preorder, backorder availability of the product (possible values are "in stock" or "out of stock") 12 characters image link no string https //www mybrand com/ https //www mybrand com/ image jpg absolute url to a product picture preferably an https link 4000 characters feed file specifications delta feeds in addition to a total product feed representing the current state of all products, there is the option to provide delta feeds representing only changes compared to the previous state providing delta feeds rather than a full refresh means that the amount of data to be processed can be reduced heavily, allowing the products to be updated more often e g hourly using deltas also removes the sharing of unchanged, redundant data which is more efficient and cost effective for all delta feeds need to be provided in three separate files in separated folders one for new products to be added, one for changed products to be updated and one for products to be deleted the following table shows the differences between the different feeds which can be provided folder on ftp server where file needs to be placed considered csv columns regular feed (root) all delta feed changed /changed all delta feed new /new all delta feed deleted /deleted only gtin