Implement Fluid Ad Server
Use Cases and Best Practise
Homepage
homepage ads of either display or sponsored products type are typically high volume and low engagement since homepages are low context pages, the advertising aim should be to find the highest value ads ad request a homepage ad request is highly simplified you can either reqeust provide a list of up to 20 categories whose ads should be in scope for the auction, or you can provide a 'catchall' request, and all categories will be in scope the catchall indicator is set on a per publisher basis, please contact pentaleap to set it up nb the products array should be sent, but can be empty { "user" { "id" "example" }, "adunitcontext" { "categories" {"current" "allcats", //catchall }, "products" \[ ] }, "adunits" \[ { "adunitid" "abcdef", "onlysponsored" true //returns only sponsored products use for carousels of sponsored products }, { "adunitid" "xyz123" }, { "adunitid" "456def", } ] } ad unit settings for display ads, allow category targeting should be activated for sponsored products, only additional inventory custom tiles should be used, unless some kind of recommedner carousel is active on the page