Minimum Specifications

feed file specifications mvp uploading a feed with the minimum required data will allow the system to deliver ads and function normally, but it will be missing the following features price display in the ui (from price value and price currency fields) advertisers find it useful to know the product price in order to set the bid, but it is not mandatory if product group id is set to the same value as gtin , roas numbers may appear lower than if product group id is set in an ideal way because cross product attribution will not be possible minimum required data scope only categories which are required for the test column name required format examples / values description content length limitation brand yes string adidas product brand 255 characters title yes string running shoe type x title of the product 500 characters product type yes string clothes > footwear > chelsea boots || casual style || best sellers product category of the product according to internal retailer categorization (more than one product type also supported) it is recommended (but not mandatory) to use google's taxonomy according to to https //www google com/basepages/producttype/taxonomy with ids en us txt https //www google com/basepages/producttype/taxonomy with ids en us txt 1000 characters gtin yes string 91201514076 product id a unique identifier for the product eg sku number, gtin, productid, or some other unique code for the product which is used by the retailer to identify products the max supported value is 9223372036854775807 product group id yes string 3334000111 if not known, set the product group id = gtin value use the product group id attribute to group product variants in your product data variants are a group of similar items that only differ in one detail such as size, color, etc this attribute is used for the cross product attribution for example attributing products with different color or size 50 characters availability yes string in stock, out of stock availability of the product (possible values are "in stock" or "out of stock") 12 characters