Import the Product Feed

Minimum Specifications

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Feed File Specifications - MVP
Uploading a feed with the Minimum Required Data will allow the system to deliver ads and function normally, but it will be missing the following features:
Price display in the UI (from price value and price currency fields) - advertisers find it useful to know the product price in order to set the bid, but it is not mandatory
If product_group_id is set to the same value as gtin, ROAS numbers may appear lower than if product_group_id is set in an ideal way because cross-product attribution will not be possible
Minimum Required Data
Scope: Only categories which are required for the test
Column Name
Required 
Format 
Examples / Values 
Description 
Content Length Limitation 
brand 
yes 
String 
Adidas 
Product brand 
255 characters 
title 
yes 
String 
Running Shoe Type X 
Title of the product 
500 characters 
product_type 
yes 
String 
Clothes > Footwear > Chelsea boots || Casual style || Best Sellers
Product Category of the product according to internal retailer categorization (more than one product type also supported) 
It is recommended (but not mandatory) to use Google's taxonomy according to to https://www.google.com/basepages/producttype/taxonomy-with-ids.en-US.txt 
1000 characters 
gtin
yes 
String 
91201514076 
Product ID A unique identifier for the product eg. SKU number, GTIN, productID, or some other unique code for the product which is used by the retailer to identify products.
The max supported value is: 9223372036854775807 
product_group_id 
yes 
String 
3334000111 
If not known, set the product_group_id = gtin value
Use the product_group_id attribute to group product variants in your product data. 
Variants are a group of similar items that only differ in one detail such as size, color, etc. 
This attribute is used for the cross-product attribution. for example attributing products with different color or size.
50 characters 
 
availability 
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yes 
String 
in stock, out of stock
Availability of the product (possible values are "in stock" or "out of stock").
12 characters 
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Column Name	Required	Format	Examples / Values	Description	Content Length Limitation
brand	yes	String	Adidas	Product brand	255 characters
title	yes	String	Running Shoe Type X	Title of the product	500 characters
product_type	yes	String	Clothes > Footwear > Chelsea boots \|\| Casual style \|\| Best Sellers	Product Category of the product according to internal retailer categorization (more than one product type also supported) It is recommended (but not mandatory) to use Google's taxonomy according to to https://www.google.com/basepages/producttype/taxonomy-with-ids.en-US.txt	1000 characters
gtin	yes	String	91201514076	Product ID A unique identifier for the product eg. SKU number, GTIN, productID, or some other unique code for the product which is used by the retailer to identify products.	The max supported value is: 9223372036854775807
product_group_id	yes	String	3334000111	If not known, set the product_group_id = gtin value Use the product_group_id attribute to group product variants in your product data. Variants are a group of similar items that only differ in one detail such as size, color, etc. This attribute is used for the cross-product attribution. for example attributing products with different color or size.	50 characters
availability	yes	String	in stock, out of stock	Availability of the product (possible values are "in stock" or "out of stock").	12 characters

Import the Product Feed

Implement Fluid Ad Server