Pentaleap Campaign & Reporting APIs

In an increasingly personalised and sophisticated eCommerce world, Retail Media solutions are often disjointed from the organic customer experience. This leads to irrelevant ads, low yield and missed opportunities.

Pentaleap's unique technology, powered by our Fluid Adserver seamlessly connects organic results and retail media ad serving to guarantee full relevance, full coverage and unrivalled ad performance.

We're also able to do this without relying on the search-based or location-based targeting rules which are common in the industry, simplifying campaign setup and management and removing the need for complex approval processes on the retailer side.

You can read about the results generated by Pentaleap's technology here.

Pentaleap aims to provide the most flexible Retail Media platform on the market. Onsite Retail Media is often inflexible - characterized by fixed positions and the same experience for every customer and page.

Pentaleap allows retailers to choose and customize the exact ad experience they want on their sites, apps and web properties on any page, and our tech finds the best placements and positions for each ad based on relevancy and potential revenue.

Our contextually-aware system is able to place ads in the most deserving sponsored product spots in-grid, in carousels and anywhere you might want to show ads, with full support for personalization, localization and retailer needs.

We also support more classic fixed placements and reserved slots to cover all potential cases and selling approaches, as well as Display and Sponsored Brand ads.

Flexibility also extends to demand sourcing and partnerships. We know that retailers and brands increasingly want to access Retail Media from centralized tools and specialized demand partners. As well as offering a complete demand-side for self-serve, the API endpoints described in this guide allow partners to connect seamlessly with Pentaleap to meet for external demand, OMS integrations, reporting and billing use cases.

At Pentaleap, we believe that retailers need to be in control over all aspects of their Retail Media. In reality, many partnerships today put control of ads in the hands of Retail Media vendors, not retailers themselves.

We put retailer control front and centre. Using our advanced Publisher Manager UI, Retailers can choose exactly what type of ads can be placed in any location, set floor prices for categories and searches, create premium slots, add their relevancy scoring and control the impact of bids on ad ranking, among a range of features.

Most retailer controls are accessed on the fly in Publisher Manager and can be updated in a few clicks - putting yield management and optimization totally in the hands of the retailer.

That also makes it very simple from a campaign and advertiser perspective: simply set up campaigns, products and budgets, and the Pentaleap system handles getting the best return and performance.